Billionaire Bets on Olive Oil Quality Trend

For billionaire Frank Giustra, investing in the olive oil industry is not a hobby. He has faith that the industry will adhere to quality standards and that consumers will learn to better discern quality, and be willing to pay for it.
http://www.oliveoiltimes.com/olive-oil-making-and-milling/olive-oil-producer-profiles/frank-giustra/36939